Since its origin, 100% natural was born with the idea of serving society through an innovative concept and a culture around natural food, thinking that more than a restaurant, it would promote a lifestyle. That is why, in every city where we are present, we support sports, ecological and cultural activities that help improve the social environment, since we are all part of one community for which we are jointly responsible. We are convinced that the sum of efforts produces positive results, as has been the case with the “Adopt a tree” campaign, through which trees have been given away in our restaurants to people who ask for them to plant in their community.