Wanting to share a philosophy of life applied to business, 100% natural began in 1980 in the port of Acapulco as a small family restaurant specialized in natural food, prepared on the spot with the best selection of fresh, natural ingredients. With barely a couple of tables and run by the Álvarez family, the business immediately stood out for its innovative proposal, the warmth of its service, and the flavor and freshness of its menu.
Dishes with authentic home-style seasoning, accompanied by delicious natural drinks that, thanks to the combination of fruits and vegetables, had an extraordinary color that delighted the eyes, won over the palate and reached the heart of those who tried them; from a freshly squeezed juice or a fruit salad to traditional dishes of Mexican cuisine to which a unique touch was added, resulting in an original and exquisite menu.

The first clients that came to us , they used the Word 100 % natural to describe the benefits of our ingredients that contained our food and beberages form our menú , so when we open the first Branch , we decided to adopt that term as our seal of distinction and oficial name of the restaurant.
To this day, a careful selection of products free of preservatives, flavorings and artificial colors is made to prepare each dish and drink, guaranteeing the freshness and natural flavor of the ingredients.
That is how 100% natural came about: an authentic, visionary, pioneering concept at the forefront of natural food that, thanks to its acceptance, made it possible to open more restaurants in Acapulco and in other cities of the country.
To grow and strengthen the brand, the 100% natural Franchise System was established in 1996 through its corporate company La Era Natural, S.A. de C.V.