From its origin, 100% natural arose with the idea of serving society through an innovative concept and a culture around natural food, thinking that more than a restaurant, it would promote a lifestyle. For this reason, in each of the cities where we have a presence, we try to support sports, ecological and cultural activities that contribute to improving the social environment, since we are all part of a single community for which we are co-responsible. We are convinced that the sum of efforts generates positive results, as has been the case with the “Adopt a tree” campaign, through which small trees have been given away in restaurants to people who request them to plant them in their community.