Through the creation of educational centers, social assistance programs and community impact projects, we seek to create opportunities for girls, boys, young people and families to live a formative experience that transforms their surroundings and builds a fairer, more equitable future in harmony with nature.

Our work is inspired by values such as solidarity, respect, inclusion and environmental responsibility, convinced that every local action can bring about global change.

To promote the creation of sustainable-living educational centers that, through social assistance programs, foster comprehensive human development and have a positive, authentic and transformative impact in every place where we are present.

To promote a lifestyle that challenges us to listen to our inner nature, to smile, to overcome discomfort, to recognize and enjoy well-being through an enthusiastic, positive attitude of love for ourselves, for our fellow human beings and for our environment”.

To promote a lifestyle that challenges us to listen to our inner nature, to smile, to overcome discomfort, to recognize and enjoy well-being through an enthusiastic, positive attitude of love for ourselves, for our fellow human beings and for our environment”.

To contribute to comprehensive human development and to the building of sustainable communities by promoting social participation, environmental education and the implementation of programs that encourage the responsible use of natural resources, thus strengthening a culture of ecological awareness, collective well-being and social transformation.

• Spreading a culture of good eating.
• Conservation of the environment.
• Promotion and support of ecology programs.
• Engagement with the community.

1. Strengthening Strategic Alliances. Establish collaborative ties with the restaurants of the 100% Natural group and other like-minded companies, to consolidate an institutional support network that drives the foundation's social programs.

2. Solidarity Round-Up Program. Implement bill round-ups in the group's restaurants and stores, inviting customers to voluntarily contribute to the foundation's social fund, creating a culture of direct citizen participation.

3. Product Line with a Cause. Design and promote special items in the group's stores whose sales contribute to financing the foundation's social programs.

4. Promotion of Direct Donations. Provide accessible and secure channels to receive monetary and in-kind donations from customers, allies, suppliers and civil society, strengthening the organization's financial base.

5. Integration of Promotions with a Cause. Include special dishes, drinks or combos on the menus of the group's restaurants, where a percentage of the sale goes to support the foundation's social and environmental initiatives.

6. Activation of Corporate Volunteering. Encourage the participation of the group companies' people through volunteering schemes during working hours, allowing institutions and employees to take an active part in community impact actions.

7. Social and Community Volunteering. Develop an open volunteering program that allows outside people to join the foundation's activities, strengthening citizen participation and collective social commitment.

8. Fundraising Campaign. Design and run creative, periodic, multichannel fundraising campaigns, using digital media, in-person events and strategic alliances to widen reach and social participation.

9. Linking Other Institutional Campaigns.Build alliances with other campaigns, organizations and like-minded institutes to join efforts, share good practices and create synergies that multiply the social and environmental impact of our actions.

10. Institutional Campaigns with a Social Purpose. Launch institutional campaigns that promote the foundation's mission, strengthen its positioning and raise public awareness of the priority issues of sustainable development and community well-being.

1. Sustainable Living Schools. Objective: Create community educational centers where girls, boys, young people and adults learn, live and replicate sustainable practices through school gardens, recycling workshops, environmental education, healthy cooking, eco-technologies and social leadership.

2. Guardians of the Environment. Objective: Encourage social participation in caring for the environment through community actions such as reforestation days, cleaning of public spaces, ecological brigades, adoption of green areas and awareness campaigns.

3. Conscious Consumption, Resilient Community. Objective: Promote responsible consumption practices and economic sustainability in communities through workshops on circular economy, fair trade, agroecology, making ecological products and community financial education.

4. Social Awareness Circles. Objective: Strengthen the social fabric through dialogue, values education and collective action, creating spaces for intergenerational reflection, peace circles, volunteering days, and actions for gender equality and human rights.

5. 100% Natural Youth Network for the Future. Objective: Train youth leaders committed to sustainable development and social change through socio-environmental camps, mentoring, community projects, forums, conferences and participation in national and international networks.